Long Service & Retirement Recognition Ceremony

trevor.kenney — Wed, 09 May 2012 17:44:43 +0000

The ��Ѹ��Դ��߿�Ƭ of Lethbridge is holding its annual Long Service Awards and Retirement Recognition Ceremony on Wednesday, May 9 at 1 p.m. in the Students' Union Ballrooms.

A total of 103 employees, including 20 retiring employees and those who have completed 10, 15, 20, 25, 30, 35 and 40 years of service, will be honoured.

All employees are invited to the ceremony and reception to honour the award recipients listed below. The reception will include light refreshments.

Retirees

Nola Aitken, Pat Anderson, Bill Cade, Maria Draper, Carol Gaetz, Mary Anne Hellinga, John Johnston, Cindy Kabelka, Frank Klassen, Michael Kubara, Christina Lastuka, Rita Law, Kathy Lee, Marg McKeen, Bruce McMullin, Shari Platt, Charlene Sawatsky, Richard Tedesco, Barbara Wolstoncroft and Joan Zimmer

Long Service Recipients

40 Years

Lois Boras and
Jean Mankee

35 Years

Barbara Dickinson, Heather Mirau and Brian Parkinson

30 Years

Rene Barendregt, Annette Bright, Peter Heffernan, Barb Hodgson, Kurt Klein, William Krysak, Judy Lacey, Phill Lema, Valerie Richardson, Kim Selk and John Vokey

25 Years

Candace Dueck, John Eng, Frank Klassen, Sheila Lowe, Fiona Randle, Thomas Staples, Greg Tompkins, Kelly Vaselenak, Peter Visentin and Diana Young

20 Years

Lynn Ambedian, Robin Bright, Naomi Cramer, Mary Dyck, Rod Gelleny, Michael Kern, Judith Kulig, Rick Peter, Robert Runte, Sandy Slavin, Maxine Tedesco and Jeff Vucurevich

15 Years

Dwayne Armstrong, Mara Baldwin, Kerry Bernes, Lesley Brown, James Clark, Tom Doyle, Larry Flanagan, Carolyn Gaebel, Cam Goater, Bradley Hagen, Rob Johnson, Ed Jurkowski, Angela Luck, Goldie Morgentaler, Dan O'Donnell, Kent Peacock, Brent Selinger, Marlo Steed and
Nicole Wilson

10 Years

Peter Alward, Christine Anderson, Ebenezer Asem, Roberto Bello, Shawn Bubel, Kris Caldwell, Michael Campbell, Connie Chaplin, John Claassen, Melanie Collado, Dagmar Dahle, Alesha Farfus-Shukaliak, Bev Garnett, Daya Gaur, Joanne Gedrasik, Betsy Greenlees, Trevor Harrison, Linda Janz, Sharon Kanashiro, John Kometz, Igor Kovalchuk, Olga Kovalchuk, Bette Jo Kulak, James Linville, Douglas MacArthur, Claudia Malacrida, Kyla McFadden, Jacqueline Montain, Mandy Moser, Bob Muskovich, Janice Newberry, Tammy Paskuski, Jill Payant, Wilf Roesler, Edward Sandzewicz, Daryl Schacher, Darren Schell, Arlan Schultz, Daniela Sirbu, Debbie Tarnava, John Usher, Derek Vincent, Bernie Wirzba and Cindy Yee

The evolution of marketing

trevor.kenney — Wed, 25 Mar 2009 15:53:06 +0000

A few decades ago, marketing strategies were focused purely on profit. Corporations today have evolved more toward an attitude of social responsibility, and current marketing reflects this evolution.

��Ѹ��Դ��߿�Ƭ of Lethbridge management professor Roberto Bello (MSc Mgt '02) conducts research into the concept of social responsibility as well as the impact that corporate activities have on consumer behaviour. According to Bello, practising social responsibility means that corporations should acknowledge and act upon their accountability to consumers, the government and the community.

��Ѹ��Դ��߿�Ƭ of Lethbridge management professor, Roberto Bello, champions the idea that corporations can profit by incorporating an attitude of social responsibility.

He explains that such actions involve advising consumers as to the proper use and disposal of products, replacing resources taken from communities and hiring local people with fair salaries and benefits.

"It is, to a certain degree, easy for marketers to influence public opinion. I think that power should be used not only to increase profit, but also to benefit society," says Bello, who strives to instill this philosophy of social responsibility in his students.

Bello also emphasizes the role of the consumer in the marketing process.

"The Internet and other communication tools provide consumers with the knowledge and power to pressure corporations to be socially responsible," says Bello. "Corporations are increasingly realizing the importance of consumers' opinions and are engaging in more open communication with them."

Unfortunately, true social responsibility has not yet permeated all industry sectors. Bello explains that some corporations use a strategy called green washing.

"These corporations claim to be socially responsible, but they use social responsibility as a catch phrase and competitive advantage, rather than a corporate value," he says.

As consumer power grows, Bello predicts that marketing will evolve away from green washing and more toward true social responsibility – an evolution that will capture the attention of researchers like Bello as it unfolds.

UNews - Roberto Bello

Long Service & Retirement Recognition Ceremony

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