UNews - public relations

Blake finds balance in burgeoning musical career

trevor.kenney — Thu, 05 Apr 2012 22:01:38 +0000

Ask Pronghorns men's basketball guard Terrence Blake who he looks to emulate and Kobe Bryant, Michael Jordan, Chris Paul or Rajon Rondo won't be on the list. No, Blake is more likely to drop names such as Lil Wayne, Drake and Akon, because as much as basketball is his game, music is his passion.

"Music started for me when I was in junior high," says Blake, who just recently hit the urban rap charts with his first single, Ima Get Paid. "I've always written, done poetry, and I started turning it into music in high school. From there it's just been a passion I've had and continued on with – it'll probably never stop."

Terrence Blake and Evrlove are making waves in the rap industry

In fact this could just be the start for Blake, who literally came out of nowhere to stun the rap world. Working with his team, Evrlove Music (Corey F and Artafacts), he'd had a number of singles mixed and produced locally. But if the fourth-year marketing major has learned anything during his studies in the Faculty of Management, it's how to promote himself.

"I've been blessed in a way," he says. "Through networking and just talking to people I got my demos out and really I was just looking for feedback. As an artist, I just wanted to learn about the business but within 24 hours of getting my music into the hands of the right person, I was flown out to Los Angeles and started in the studio."

Working with Larry Dee Entertainment (www.larrydeeentertainment.biz) and Grammy Award winning producer Bob Horn (Brandy, Akon), they put Ima Get Paid into the mainstream and it hit big.

"It's still getting a lot of rotation on record stations down in the States," says Blake, who's single is available on iTunes. "The first few weeks it got a lot of buzz and ended up on the Rickett's chart based out of New Jersey. I actually was the only non-signed artist to a major label who made the chart."

He says he draws his inspiration from everywhere, and by simply observing people.

"You could say I'm inspired by Lil Wayne, I admire his talent and most of all how he built something from nothing. He is not only an artist but a businessman as well," says Blake.

Ima Get Paid can be taken literally as a song about making money and Blake says that's fine if people connect with it that way, but to him, it's so much more.

"My intention on this song was the idea that in life we all chase dreams and have aspirations," he says. "This song was more like an anthem stating that I will get my goal, I will make it, I will live the way I want to, Ima get paid."

Blake in action with the Horns. Known as a lock-down defender, he is a valuable role player and veteran presence. PHOTO by Paula Gorman.

An Edmonton native, Blake was highly recruited out of high school and spent two seasons at the ��Ѹ��Դ��߿�Ƭ of Calgary before suffering a devastating ankle injury. After recuperating, he looked south to the U of L, joining the Horns this past fall when good friend Dominyc Coward moved across the river from the Lethbridge College program.

"The atmosphere around here is great, there's a ton of support, I've noticed it's a pretty tight knit community and I've enjoyed it a lot," he says, admitting there was a phase of culture shock moving to a smaller city.

"It's been a positive adjustment though because I've found more time for myself. There's less things to distract you around here so you kind of focus a little more. I think it's definitely helped me with my schooling."

Blake is considered a valuable role player with the club, and played an integral role in the team achieving its best regular season in 12 years. He's earned the respect of his teammates and his coach.

"He's a guy that's mature and had a lot of things that have happened in his life to bring him to this point," says Horns head coach Dave Adams. "The thing I love about Terrence is that he always has a perspective and always brings something into the program that's good for everybody."

As far as his off-court activities, Adams pleads ignorance.

"As a 54-year-old white guy who lives in Lethbridge, Alberta, (the non-demographic for his music) I really have no comment on his music," he laughs. "I have no idea whether it's good or bad but they tell me it's very good."

How good remains to be seen – and heard. Blake will likely see some touring opportunities this summer, opening for bigger acts in California, Ohio and the southern U.S.

"I want to just keep creating buzz and following my passion, and maybe it'll lead to a co-sign or a sign with a label, just a chance to keep doing what I'm doing."

After that, he intends to get back on the court and help the Horns return to the Canada West playoffs. Whether his future is in music or business, he's confident he's setting himself up well either way.

"If I'm not signed by the time I graduate, I'm looking to do some public relations work or some direct marketing, maybe point of sales," says Blake. "I love marketing, really all aspects of business. I love to talk in front of people, so hopefully if I'm not in front of the microphone, I'm in front of a crowd doing something with that."

This story first appeared in the April 2012 issue of the Legend. To view the entire issue in a flipbook format, follow this link.

Whetstone Magazine revived

trevor.kenney — Thu, 18 Nov 2010 20:27:17 +0000

If you are an aspiring writer or photographer who dreams of having their work published, you are in luck. Whetstone Magazine is back, and it's just waiting for your literary and visual art submissions.

"To my delight, there was a great interest in reviving the magazine," says Dr. Jay Gamble, the English professor who, along with managing editor Rylan Spendroth, proposed giving the magazine a facelift and bringing it back into circulation.

Gamble runs the Creative Writing Association at the U of L and had heard about Whetstone and its history. He asked if anyone in the CWA was interested in reviving the publication and a preliminary meeting was organized to gauge participation. Over 20 students answered the call.

"We not only had students interested in seeing the publication come back, many of them were eager to take on senior editing positions," says Gamble. "That initial interest and enthusiasm bolstered the desire to renew the publication."

Whetstone is a ��Ѹ��Դ��߿�Ƭ of Lethbridge based literary magazine that consists of submitted prose, poetry, photography and graphic design images. It was originally established in 1971 with the help of English faculty advisors, and buoyed by a dedicated incoming flow of submissions and donations from the community. The magazine survived until 1999 when it was discontinued due to declining interest.

The plan now is to publish Whetstone bi-annually, with issues out every fall and spring semester. And while the Whetstone name remained from its first incarnation, a twenty-first century upgrade was definitely in order. One of the main changes, its size, came out of necessity.

"Due to the fact we had relatively few submissions in the latest edition, the magazine was able to take a full size format, cut it horizontally in half, and use the look as a new publishing trait," says Andrew Penner, a third-year English major and the public relations advertising manager. "The result is a reenergized Whetstone 2.0."

Gamble says that Whetstone can provide a wonderful outlet for both aspiring and established writers alike.

"It offers a great opportunity for emerging writers to not only have their work published, but to have it showcased alongside more established authors," says Gamble. "Our first issue, for instance, includes work by respected Canadian author Robert Kroetsch."

Penner, who is a poet,attended the preliminary meeting held by Gamble and Spendroth because he was interested in possibly getting some works published. He walked away from the meeting as a member of the executive committee.

"It is really exciting to be involved at the grassroots level of a magazine that has the potential of becoming something very big," says Penner.

Whetstone is available for purchase at the ��Ѹ��Դ��߿�Ƭ of Lethbridge Bookstore.

As sales increase and the magazine's budget expands, Whetstone will look to similarly expand its distribution. Until then, the main focus of the magazine is on southern Alberta and the prairies.

"Whetstone will help to establish a community of writers at the ��Ѹ��Դ��߿�Ƭ of Lethbridge, in the city of Lethbridge and surrounding area," says Gamble. "I would eventually like to see the magazine grow to become a part of the landscape of Canadian Literature."

Those interested in submitting works for inclusion in the magazine can send their works to Poetry.whetstone@gmail.com or Fiction.whetstone@gmail.com.

For general comments or questions, contact the editor of Whetstone at Editor.whetstone@gmail.com and check out the Whetstone Facebook page.

The next submission deadline is tentatively set for Dec. 1, with the edition scheduled to be released Mar. 15, 2011.

Hoggan discusses climate change

trevor.kenney — Thu, 30 Sep 2010 15:04:21 +0000

Climate change and a perceived campaign of covering up the truth about global warming will be the central themes of Thursday evening's Discovery Lecture Series event at the ��Ѹ��Դ��߿�Ƭ of Lethbridge.

James Hoggan, co-founder of DeSmogBlog.com and author of, Climate Cover-Up: The Crusade to Deny Global Warming, presents You Can't Spin Mother Nature at 7 p.m. in room PE250 on Thursday, Sept. 30.

This talk will examine how the oil, gas, coal and utilities industries spend millions of dollars to purposely deceive and create the illusion of a scientific debate on climate change, delaying action on corporate, government and personal engagement with the issue.

Hoggan's talk challenges audiences to ask important questions of their news sources, including where these sources draw their funding, and what their scientific credentials actually are. He stresses the importance of truth and transparency in the field of public relations, while uncovering a fascinating history of spin and public relations.

No tickets are required for this free presentation but seating is limited.

Horns men's basketball ID Camp

trevor.kenney — Wed, 05 May 2010 16:57:09 +0000

It may be considered the off-season but the ��Ѹ��Դ��߿�Ƭ of Lethbridge Pronghorns men's basketball team is continuing to work hard for next season.

The Horns will hold their annual ID Camp this weekend, May 7-8 at the 1^st Choice Savings Centre. This camp is an open tryout for any player interested in playing Canada West basketball, and as Horns head coach Dave Adams says, it's not just a public relations stunt.

"Last year we had two people from the tryout camp make the team," says Adams. "Both Wes Chapman and Jeremy Stanley ended up playing for the Horns, so this camp can be very valuable."

Those interested in attending the weekend camp can contact the Customer Service Centre at 403-329-2706 to register. Registration costs are $30 per player and this includes a Horns Nation t-shirt.

In other Horns basketball news, the club will be holding its annual Steve Rodehutskors Memorial Golf Tournament on Saturday, Sept. 11 at Paradise Canyon Golf Resort. Further details about registration will follow.

The Horns have been playing spring exhibition tournaments in recent weeks, recently finishing fourth out of 12 teams at the Jason Young Pine Memorial Basketball Tournament. The Horns were 3-2 on the weekend and saw Danhue Lawrence and Julian Spear Chief-Morris named to the first and second tournament all-star teams respectively.

The Horns will next play in the Kodiak Growl tournament, May 14-15 at Lethbridge College.

Governance proves invaluable

trevor.kenney — Tue, 09 Mar 2010 21:26:56 +0000

Different people can take different things out of the same experience.

So it is with members of the 2009-2010 Students' Union Executive Council, who share what they learned in student governance over the past year and how it has impacted their ��Ѹ��Դ��߿�Ƭ careers.

Jeremy Girard, ��Ѹ��Դ��߿�Ƭ of Lethbridge Students' Union (ULSU) president, had been involved with the organization for three years prior to deciding to run for executive council.

He recognized the value of the ULSU to the student body and decided that he had the capacity to lead the organization in continued progress, trying to make it more professional, accountable and valuable to the ��Ѹ��Դ��߿�Ƭ community.

"There is no doubt in my mind that I have a sharp advantage, in terms of governing, managerial, professional, financial and communication skills, for getting the career I want, whatever that may be," says Girard of the experience.

Cole Lehto, vice-president internal affairs, ran for council because he was interested in expanding the activities he took part in during his academic term.

"I felt I had done a lot of things in my life, I wanted to be able to say I've been more than a student and this has been a great step in that direction," says Lehto. "I think the main reason you should get involved in anything during your time as a student is to broaden your scope and perspective."

Alex Massé, vice-president academic, has a less romantic take on why he pursued public office. He says he ran for council, simply, for something to do.

"I had no big plans or grand ideas. It just seemed like something I'd do ok at," says Massé.

Calling it a very rewarding position socially, Massé says he was able to meet a variety of fun and motivated people that he otherwise would never have crossed paths with.

"I think I'll gain a lot more from the personal growth I've undergone than from the additional point on my résumé," says Massé.

Allan Hall, vice-president administration, had always been thinking about running for council.

"I wanted to run for office because I wanted to help make the campus a better place for students," says Hall.

Hall says he has grown from the experience and become a well-rounded person throughout the last year.

"I have learned a lot about human resources, non-profit governance, public relations and countless other things," Hall says.

Climate Cover-Up on campus tonight

trevor.kenney — Thu, 04 Feb 2010 22:12:00 +0000

Scientists are often so focussed on measuring the evidence required to determine how things work that they either forget or do not have time for the needs of public education, and the directions the nation will take in applying the knowledge gained by science.

James Hoggan and Richard Littlemore have recently produced a book entitled Climate Cover-Up, in which they examine the powerful public relations forces brought to bear against mainstream climate science, physics and chemistry, in order to blunt the message that we need to take steps to avoid future harm.

Littlemore will appear Thursday night, 7 p.m. in Room PE250 of 1st Choice Savings Centre for Sport and Wellness at the ��Ѹ��Դ��߿�Ƭ of Lethbridge to discuss: Climate Cover-Up: The Crusade to Deny Global Warming?

As a PR professional himself, Hoggan felt a strong need to keep the work of PR honest, and he recognized the methods that were used in the attacks on the science findings.

He says "it is infuriating, as a public relations professional, to watch my colleagues use their skills, their training and their considerable intellect to poison the international debate on climate change."

Some of the arguments of the self-appointed skeptics are lacking in both common sense and modern science, but other tactics and campaigns are skillfully designed to appear to show debate among informed physical scientists regarding whether there is an effect caused by atmospheric change at all.

Hoggan and Littlemore track the funds and describe the motives behind the campaigns, noting that "few PR offences have been so obvious, so successful and so despicable as the attack on the scientific certainty of climate change."

They call the unprecedented PR attack "a triumph of disinformation – one of the boldest and most extensive PR campaigns in history".

This special edition of SACPA (Southern Alberta Council on Public Affairs) on campus will be moderated by Dan Johnson of the ��Ѹ��Դ��߿�Ƭ's geography department.

UNews - public relations

Blake finds balance in burgeoning musical career

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