UNews - principal investigator

5 Questions with Dr. Olu Awosoga

trevor.kenney — Thu, 04 Apr 2013 16:49:29 +0000

Dr. Olu Awosoga completed his dissertation on Meta-Analysis of Multiple Baseline Time-Series Design Intervention Models for Dependent and Independent Series. This study developed a traditional meta-type analysis and corresponding robust methodology for multiple baseline series. This is a statistical approach used in applied statistical research to investigate the validity of procedures and power comparisons between parametric and robust methods.

Awosoga joined the Faculty of Health Sciences in July 2009, the same year he completed his doctoral program at Western Michigan ��Ѹ��Դ��߿�Ƭ in Kalamazoo, MI. He teaches applied statistics courses to undergraduate and graduate students and works with various faculty members as a statistical consultant. He is a co-investigator in the following projects: Moral Distress in the Care of Persons with Alzheimer Disease in Residential Care Facilities; Slave Lake Fire project to investigate the response of families and children – community resiliency; CAETL (now known as the Teaching Centre) project to assess teaching effectiveness in undergraduate applied statistics course.

Awosoga is passionate about using his knowledge in applied statistics to provide simple interpretation of results obtained from data analysis to make sense to the average man – a fundamental basis for his research interests.

Most recently, as a principal investigator, he has applied for several grants through the Alberta Centre for Child, Family and Community Research and Workers Compensation Board to investigate the health status of childcare workers in southern Alberta.

Dr. Olu Awosoga takes statistical analysis to another level through unique applications.

What first piqued your interest in your research discipline?

My interest base was first stirred up by a combination of statistical courses I took during my graduate program, in particular, applied statistics in social sciences. I had questions about a data analysis approach used in a journal article where I first discovered the word 'meta analysis.' So, I decided to learn more about it and of course, the result was my dissertation topic.

How is your research applicable in "the real world"?

In the real world, meta analysis of multiple baseline time-series design intervention models is of great interest to researchers in the fields of behavioural sciences, environmental sciences, economics, education and medicine. They often employ interrupted time-series designs to determine the effectiveness and efficiency of several interventions in both clinical and natural settings. This model also provides a strong basis for causal conclusions.

What is the greatest honour you have received in your career?

As a graduate student, I received the best graduate research poster during the third annual Western Michigan ��Ѹ��Դ��߿�Ƭ research and creative activities poster day in 2009.

Personally, I feel honoured every time I meet with a former student who shares how their statistical learning is enhancing their work, and feel the same when I can offer a meaningful statistical analysis in collaborative projects. In my career, it warms my heart to have an article accepted for publication or to obtain approval for a research grant.

How important are students to your research endeavours?

I find that working with students is a two way learning dynamic. Data analysis is core in interpreting research findings; hence it is rewarding being able to engage students in quantitative research. Students who work with me are trained in data collection procedures, recruiting research participants, conducting and transcribing qualitative interviews, data coding and literature reviews. This process provides students with learning opportunities and prepares them for future research works.

If you had unlimited funds, which areas of research would you invest?

If money was not an object, I would invest in any research which requires application of statistical theory and concepts, and would also participate in continuous professional development across the globe. In particular, I would invest in research focusing on health related issues to provide reasonable explanations to understanding existing variable relationships, interactions, cause and effects, amongst other things. In addition, I desire to participate in innovative teaching research to build stronger teaching and learning strategies at all levels of education.

Each month, the Legend will present 5 Questions With . . . one of our researchers. For a look at the entire catalog of 5 Questions With . . . features, check out the Office of Research and Innovation Services website at www.uleth.ca/research/research_profiles.

If you'd like to be profiled, contact Penny Pickles at pickpj@uleth.ca.

Groundbreaking study to focus on moral distress

trevor.kenney — Tue, 19 Feb 2013 21:59:54 +0000

Knowing the right thing to do is one thing. Actually being able to do it, quite another.

In fact, many nurses experience that dilemma every day, according to ��Ѹ��Դ��߿�Ƭ of Lethbridge researcher Dr. Shannon Spenceley. She is exploring ways to lessen this source of moral stress among nurses in the workplace.

The study, which is funded by the national Alzheimer Society Research Program, is the first in Canada to focus on moral distress in continuing care settings, such as long-term care or supportive living facilities.

A nursing professor in the Faculty of Health Sciences, Spenceley is the principal investigator on a study that is examining moral distress among nurses who care for those with Alzheimer's disease (AD) and other forms of dementia.

The Alzheimer Society of Canada reports that more than 747,000 Canadians are living with AD or other types of dementia – and that figure is expected to more than double in 25 years (by 2038).

In Alberta, there are more than 46,000 people with Alzheimer's or related dementias, and over the next 25 years, that figure is expected to reach more than 100,000. Seventeen per cent of new cases are 'early onset', where people are diagnosed before age 65, and 72 per cent of those are women.

A fatal and progressive disease that destroys brain cells, AD affects one's ability to remember things, make decisions and perform routine activities. Most people living in residential care facilities have some form of dementia, including AD.

Nursing caregivers can find themselves in difficult, and ethically complex, situations when trying to provide the best care for residents with dementia.

"It may be that a nurse who is caring for a confused and agitated resident can either use a prescription drug to reduce the agitation or simply sit with a resident until the resident calms down," says Spenceley. "The nurse knows that while the former option may cause undesirable side effects, the latter one will require extra time. In a situation where staffing is short and there are many competing demands, the nurse may feel that the choice he/she feels is right is simply not possible. Such situations create feelings of moral distress, which has been linked over time to nurse burnout, and to nurses leaving a job or even the profession."

To better understand the triggers and effects of moral distress, and to help residential-care managers address staff recruitment and retention challenges, Spenceley's team will interview and survey nursing caregivers in several facilities across southern Alberta.

"Ultimately, we want to develop strategies to mitigate moral distress," says Spenceley. "By understanding such issues, and working to create solutions, it creates the opportunity to address some of the recruitment and retention issues faced in this sector of care. Finally, anything that can be done to create a healthier and happier workforce caring for this complex population is a step in the right direction in terms of providing high-quality residential care."

The two-year project also involves U of L health sciences co-investigators Dr. Bradley Hagen and Dr. Olu Awosoga, as well as Dr. Barry Hall of the ��Ѹ��Դ��߿�Ƭ of Calgary Faculty of Social Work (Lethbridge Campus) and Dr. Roland Ikuta, the medical director of Seniors Health, Alberta Health Services (AHS) South Zone. Colin Zeiber, executive director of Seniors Health for Alberta Health Services (AHS) South Zone, is the AHS community partner liaison for the project.

IRDF project investigates world of new media

trevor.kenney — Fri, 15 Jun 2012 19:53:23 +0000

The very aspect of new media that makes it so engaging is also what makes the discipline challenging. While change is both exciting and invigorating, the pace at which new media practices and software evolve is almost too quick to fully explore the medium.

"I've been really fortunate in my career that I've been working at a time that has seen enormous changes in the way I work," says Leanne Elias, assistant professor in the department of New Media.

"At the same time, it just changes so rapidly that as an artist, it can be very frustrating because we never have the chance to fully exploit the tools and options that we have available to us in software before something new comes along and we then move on to that."

The IRDF project team (l to r) Cheryl Meheden, Leanne Elias, Dr. John Usher, Dr. Janice Rahn and Michael Campbell are exploring the world of new media.

In an attempt to capture how artists, educators and practitioners of new media approach and adapt to continual change in the medium, Elias and four other U of L researchers will produce the E-book of New Media Research Methods and Practice as one of three funded projects through the new Interdisciplinary Research Development Fund (IRDF).

"I see this as a perfect opportunity to examine how others are working in our world," says Elias, the principal investigator.

The project also includes Dr. Janice Rahn (education), Dr. John Usher (management), Michael Campbell (art) and Cheryl Meheden (management).

Elias says the group plans to conduct upwards of 50 video interviews with new media artists from around the world who are driving innovations in software and communication design, or exploring unexpected ways of working with technology. The goal is to discover how these people are using new media tools and how they, as educators, can work together to expand research and teaching practices.

"We have already learned that we all approach new media practice differently," says Elias. "There are some big unanswered questions about how we all teach, such as why does the way we teach change between disciplines, what are the crossovers between disciplines, and are we delivering the right curriculum?"

Data collection (interviews) will begin this summer and continue through to spring 2013, at which time a host of essays will be written interpreting the interview results. Both graduate and undergraduate students will assist in the process.

"The team members will analyze the results collaboratively through different research methodologies and I think that's where it really becomes interdisciplinary.

The exciting aspect about the e-book is that it will use current technology and be produced as an interactive book meant for tablet devices. This allows its creators to produce a living entity, dynamically changing over time. Although the book is expected to be released in 2014, updates to the book could be released as new interviews are created. Users of the book will be able to view the full video interviews, see art and design projects, read the interpretive essays or even hone in on one particular interview question and see the results from each respondent.

In the end, both students and educators will benefit from the project, as long as they are willing to adapt to the ever-changing landscape it explores.

This story first appeared in the June 2012 issue of the Legend. For a look at the entire issue in flipbook format, follow this link.

IRDF - Examining activism and social engagement

trevor.kenney — Mon, 07 May 2012 20:15:17 +0000

Established by the Vice-President Research, the Interdisciplinary Research Development Fund (IRDF) is a one-time non-renewable research fund that will provide the foundation for developing the next generation of interdisciplinary concentrations of research excellence at the ��Ѹ��Դ��߿�Ƭ of Lethbridge. The General Faculties Council Research Committee reviewed applications for IRDF funding and three proposals received support (up to $100,000 each over two years). This is one of three projects funded in 2012.

As Bob Dylan crooned in 1964, "The times they are a-changin'." While much has happened since Dylan first sang those famous words, they remain true today – the question on the minds of a group of ��Ѹ��Դ��߿�Ƭ of Lethbridge researchers is 'how are they a-changin'?'

Dr. Bruce MacKay, left, with Dr. Josephine Mills.

Funded by the U of L's new Interdisciplinary Research Development Fund (IRDF), Complex Social Change: teaching, performing, exhibiting, designing, mapping is a project that focuses on the issues around being engaged and affecting social change.

"We are a group of change-makers, investigating how change is made," says Dr. Josephine Mills, director of the U of L Art Gallery and principal investigator on this project. The other change-makers include Dr. Bruce MacKay (liberal education), Lisa Doolittle (theatre and drama), Dr. Tiffany Muller-Myrdahl (women and gender studies) and Emily Luce (new media).

"We are interested in the large issues around what constitutes effective action and whether young people today are engaged in social issues," explains Mills, who says the work was inspired by debates around the recent Occupy movement.

"The Occupy movement, no matter how disorganized they may appear to be, suggests that what may be lacking is the theory, knowledge and skills necessary to sustain active engagement against societal pressures that encourage passive acceptance," says Mills, who hopes to draw on the success of social movements that did work like the AIDS Coalition to Unleash Power (ACT UP), which revolutionized AIDS activism in the 90s.

"This project will explore connections between a liberal education and encouraging activism and social engagement," says Mills.

She notes that taking a multi-disciplinary approach allows for different ways of approaching the issue.

"People from different disciplines tackle problems differently," says Mills. "Ideas can be investigated through poetry, art and dance, and connections can be made in non-linear ways. That's what makes this interdisciplinary model so strong."

While still in the early stages, plans for the project include several public activities and activist events including: exhibitions, video screenings and public-site projects with the U of L Art Gallery; a community activist dance project; a web site and social media postings; high profile speakers; a local speaker's series; and a publication. These public events and projects will address specific social issues, will serve as case studies for the exploring larger concepts, and will ground the theoretical context in actual practice.

"Ultimately, we want this research to contribute to a contemporary definition of liberal education and to better understand what is involved with creating participation and engagement in activist actions in today's society," says Mills.

This story first appeared in the May issue of the Legend. For a look at the full issue in a flipbook format, follow this link.

Naylor, U of L researchers contribute to latest space find

trevor.kenney — Thu, 19 Apr 2012 19:47:44 +0000

Compelling new images from the Herschel Space Telescope – parked more than 1.5 million kilometres from earth and facing into deep space – are showing researchers what the formation of our solar system must have looked like at its early stages: a violent, comet-laden disk of debris where thousands of 1 km wide chunks of ice collide and spin around a young star.

The images are made possible in part by technology created by ��Ѹ��Դ��߿�Ƭ of Lethbridge researchers and designed and built by an international consortium of space agencies, universities and research institutes.

It would be a great 273rd birthday gift for Sir William Herschel, a legendary astronomer and researcher, and the telescope's namesake.

"One of the leading questions in astronomy is 'how do planets form around stars?'," says Dr. David Naylor, a ��Ѹ��Դ��߿�Ƭ of Lethbridge Physics and Astronomy researcher, and designer of SPIRE ((S)pectral and (P)hotometric (I)maging (RE)ceiver), a device that gathers infrared images and converts them into tangible data that defines what far-off stars and solar systems are made of.

The European Space Agency's images, which were just released yesterday (Herschel's birthday) show spectacular images of the debris disk surrounding a nearby star, called Fomalhaut.

"The disk surrounding it is actually a very large and violent place, where we have counted more than 2000 comets more than 1 km wide crashing into each other – every day," adds Naylor. "The key idea is that, as the result of those crashes, the larger pieces form into an orbit over time. We can now see this all more clearly because Herschel gives us the best view yet of how our own solar system might have formed."

Fomalhaut is a young star, just a few hundred million years old, and twice as massive as the Sun. Its dust belt was discovered in the 1980s but Herschel's new images show it in much more detail than ever before.

The images can be viewed at this website.

Naylor, who also serves as the Space Astronomy Director of the Institute for Space Imaging Science (a partnership between the U of L, Athabasca ��Ѹ��Դ��߿�Ƭ and the ��Ѹ��Դ��߿�Ƭ of Calgary) added that, while the debris disks have been well-known to exist and have been measured to some extent by past explorations, the level of detail of these large icy bodies can only be observed at the far infrared wavelengths detected by Herschel.

"In our solar system, apart from the well-known planets, moons and asteroids, there are many smaller small icy bodies that exist beyond the orbit of Neptune in what is known as the Kuiper belt. These icy bodies are thought to give rise to short period comets and to represent the physical conditions of the primordial solar nebula that existed before our sun was born," he says.

Naylor is the Canadian Principal Investigator of Herschel SPIRE and co-developer of the SPIRE instrument. His team was responsible for evaluating the performance of the instrument prior to launch and in orbit.

Home sweet home?

trevor.kenney — Thu, 18 Nov 2010 22:30:57 +0000

That's why an interdisciplinary group of researchers at the ��Ѹ��Դ��߿�Ƭ of Lethbridge has teamed up to study the NIMBY phenomenon, its impact on home renters and homebuyers in Lethbridge, and ultimately, how to combat the problem.

Kim Smith* (*Kim Smith is a pseudonym) is well acquainted with racism, especially when it comes to the Not In My Backyard (NIMBY) phenomenon. For most of her adult life, the long-time Lethbridge resident has encountered landlords who wouldn't rent to her because she is First Nations. Those who would accept her were often slumlords that didn't maintain their properties or respect their tenants.

Smith's story isn't uncommon. Dr. Yale Belanger, a professor of Native American Studies at the ��Ѹ��Դ��߿�Ƭ of Lethbridge, says NIMBY is happening in Lethbridge. That's why he's working with his U of L colleagues, Dr. Jo-Anne Fiske (Women's Studies) and Dr. David Gregory (Health Sciences), to study the phenomenon.

(L-R) Drs. Jo-Anne Fiske, Yale Belanger and David Gregory.

The team has interviewed dozens of Aboriginal and non-Aboriginal people in Lethbridge to better understand how NIMBY works, its impact on First Nations people and what can be done to eradicate the problem.

"Wherever people feel there might be social changes or impacts on the value of their home, or encounter people with whom they're not familiar, you'll find NIMBY," explains Fiske.

For victims, NIMBY means more than struggling to find a place to live.

"The sense of exclusion, marginalization and discrimination has a major impact on a citizen's well-being," she says.

The effects of the phenomenon are harsh, and as Gregory notes, this kind of discrimination has psychological consequences.

"It undermines one's self-worth and self-value," he says.

NIMBY has a long history in Lethbridge. Belanger, who's trained as a political historian and is the project's principal investigator, points out that until the 1860s and '70s, many Americans came to the Lethbridge area thinking they could set up homesteads, farms and ranches free of any interaction with First Nations people.

"They brought with them the notion that native people were a scourge of the frontier," says Belanger. "Not everyone exercised those ideas outright, but because they were in place, there was a strong disconnect between the first white settlers and the First Nations people."

Over time, the area's First Nations people were forced onto reserves by the government, further dividing people. Even after the government stopped monitoring and controlling their movements, most of them continued to stay on the reserve, only coming into town to do errands.

The first urbanization of Aboriginal people in Lethbridge happened in the 1970s. Now 40 years later, there are about 5,000 Aboriginal people living in the city. After close to a century of segregation, two groups that have traditionally had little interaction are now living next door to each other, explains Belanger. In many cases, frustrations have reached a boiling point, resulting in some residents being openly hostile to their First Nations neighbours.

But Belanger is quick to point out that the First Nations people weren't the only ones to be openly marginalized in Lethbridge. Around 1911, for example, a town council proclamation led to the consolidation of the Chinese business owners working in Lethbridge onto Second Ave. South where Chinatown is located today.

This "history of ghettoization," as Belanger puts it, is alive and well today with NIMBY. The discrimination comes in many variations and degrees. During interviews with the researchers, some people openly admitted that they didn't want Aboriginal people living next to them, but in many cases, prejudice was far subtler.

"Some people actually considered themselves supportive of First Nations groups, even though they didn't want them living nearby," says Belanger. "The stereotypes are entrenched, and people may not realize they're projecting a racist or discriminatory attitude," says Belanger.

Fiske agrees.

"Attitudes run deep," she says, and often these attitudes are rooted in fear. In the case of a native women's transition centre slated to be built in Lethbridge's Stafford area a couple of years ago, protesters expressed concern for neighbourhood safety, operating under the assumption "that native women posed a threat to the city," says Fiske.

She and the other researchers are actively working to bring their research to the community in the hopes of stimulating social change. In the last year or so, they've presented their work at academic conferences, community groups and city council.

While NIMBY is a phenomenon many Aboriginal people experience, there's been precious little research on it. In fact, urban Aboriginal people are often overlooked by researchers.

"In Canada, the majority of research with respect to First Nations people focuses on reserves," says Gregory. "But, with increasing numbers of Aboriginal people moving to the cities, there's a misalignment."

He'd like to see more work on urban Aboriginal people and is working with his two colleagues to establish the Regional Centre for Urban Aboriginal Research.

"We have been networking with the local First Nations and Aboriginal communities in an effort to establish working relationships to enhance the ��Ѹ��Դ��߿�Ƭ of Lethbridge's research capital within the local urban context," Gregory explains.

In addition to doing work with, about and for Aboriginal people, the research centre would bring together researchers from different disciplines, much like the NIMBY project.

"It's more comprehensive, with multiple perspectives coming to bear on a phenomenon," he says.

All of the researchers stress that the research isn't about pointing fingers at Lethbridge's citizens and painting the city as a racist place.

"We've all chosen Lethbridge; it's our home. It's not simply a research project – we're pursuing this research for the betterment of the community," says Belanger.

For more information on the Regional Centre for Urban Aboriginal Research, visit: www.urbanaboriginalresearch.com

For a look at the full issue of SAM in a flipbook format, follow this link.

Hayes earns CAFA honour

trevor.kenney — Fri, 17 Sep 2010 20:59:55 +0000

The Confederation of Alberta Faculty Associations (CAFA), the provincial organization representing academic staff associations at the ��Ѹ��Դ��߿�Ƭ of Alberta, the ��Ѹ��Դ��߿�Ƭ of Lethbridge, and Athabasca ��Ѹ��Դ��߿�Ƭ, recently announced the recipients of the CAFA Distinguished Academic Awards for 2010.

Among the recipients is Dr. Paul Hayes an Associate Professor in the Department of Chemistry and Biochemistry, who will receive the 2010 CAFA Distinguished Academic Early Career Award at an event in mid-September.

The CAFA Distinguished Academic Early Career Award recognizes academic staff members who, at an early stage of their careers, through their research and/or other scholarly, creative or professional activities, have made an outstanding contribution to the wider community beyond the university.

Hayes is being recognized for, among other projects, his research to find a cost-effective, environmentally sustainable 'green' alternative to conventional plastics.

Building his research programme at the ��Ѹ��Դ��߿�Ƭ of Lethbridge from scratch, Hayes has been able to attract top-quality students and postdoctoral fellows to his lab. As principal investigator, he has secured multi-year external funding, including grants from the Canada Foundation for Innovation (CFI), Alberta Ingenuity, NSERC, the Canada School of Energy and Environment, and GreenCentre Canada.

Hayes' research is receiving wide attention in the scientific community, and already has resulted in an impressive string of high-profile publications in leading peer-reviewed chemistry journals, in addition to numerous invited presentations at scholarly conferences across Canada and abroad.

His research in the field of organometallic chemistry, focusing on fundamental questions in catalysis and polymer science, addresses the need to develop new technologies for chemical conversions, which are crucial to drug development, materials synthesis, and the production of value-added chemicals.

Specifically, his work on polylactide polymerization catalysis advances our understanding of the synthesis of 'green' polymers, that is, biodegradable polymers that can be prepared from inexpensive renewable sources, such as corn.

This research holds the key to the challenge of producing viable alternatives to many conventional materials, such as 'green' plastic for food packaging. Lactone polymers also have many possible medical applications, for example in absorbable sutures, matrices for the slow release of pharmaceuticals, and polymer scaffolds for tissue engineering.

U of L gets chance to CREATE

trevor.kenney — Thu, 17 Jun 2010 17:36:09 +0000

Thanks to an investment by the Government of Canada at the ��Ѹ��Դ��߿�Ƭ of Lethbridge, young researchers will have an opportunity to creatively expand their professional and personal skills to prepare for the workplace.

"Our government is committed to developing, attracting and retaining the world's best researchers here in Canada," says Rick Casson, Member of Parliament for Lethbridge, who made the investment announcement on behalf of the Hon. Gary Goodyear, Minister of State (Science and Technology).
"Through the investment of the Collaborative Research and Training Experience (CREATE) program, the students involved will be making a successful transition into the knowledge workforce and strengthen Canada's economy."

The ��Ѹ��Դ��߿�Ƭ of Lethbridge will receive the only Natural Sciences and Engineering Research Council (NSERC) CREATE program award in Alberta this year – more than $1.6 million in funding over 6 years – which will provide funding for approximately 50 undergraduate, graduate and doctoral candidates.

The U of L program focuses on students who participate in satellite and other imaging programs, and is called the Advanced Methods, Education and Training in Hyperspectral Science and Technology (AMETHYST) program.

More than 80 per cent of the funding each year will go directly to students in the form of training allowances.

The program also includes a significant work placement component, with local, national and international organizations, including local companies such as Iunctus Geomatics and the Alberta Terrestrial Imaging Corporation, the Lethbridge Research Centre of Agriculture and Agri-Food Canada, Natural Resources Canada, NASA and several European research institutes committed to providing meaningful experiences for the students.

Principal Investigator Dr. Phil Teillet (physics and astronomy) says he and his more than 15 U of L collaborators are very appreciative for the CREATE funding.

"NSERC has got it right with the CREATE program because it's about students and their research training," says Teillet.
"The U of L has added a strong dose of professional skills development and workforce preparation to the mix. I'm also very appreciative of the hard work put in by the U of L investigators and collaborators on the grant submission, as well as the enthusiastic support we received from all areas of the ��Ѹ��Դ��߿�Ƭ faculty and administration."

Telliet added that for most of the past decade, the U of L has invested strategically in imaging research and teaching, putting a number of important building blocks in place.

"The high-tech field of imaging is used daily throughout society and in many major job sectors in Canada concerned with areas such as natural resource management, biomedical imaging, national security, climate monitoring, water and the environment. Our program also validates the ��Ѹ��Դ��߿�Ƭ's leading-edge expertise in research education."

Dr. Dan Weeks, the U of L's vice-president (research) says the outcomes from the program will be significant, and will benefit students and the ��Ѹ��Դ��߿�Ƭ community for years to come.

"The exciting aspect for me is the employment rate for graduates – it isn't unreasonable to expect 100 per cent employment, because we are looking at this as a model that will provide for sustainable training for research workforce preparation," says Weeks. "As well, the more big-picture aspects include a new undergraduate curriculum on imaging science and technology, a proposed master of science program in imaging science and new lab laboratory tools for studying atmospheric greenhouse gases, among many other benefits."

Selling public service messages

trevor.kenney — Mon, 20 Oct 2008 21:06:49 +0000

Like any type of marketing, social marketing (including work safety appeals and cause-related marketing) takes savvy and an intimate knowledge of one's audience.

Drs. Debra and Mike Basil, a husband-and-wife duo in the Faculty of Management at the U of L, are trying to understand what makes workplace safety appeals (like posters and TV ads) effective. They're currently analysing Canadian, American and Australian ads through a project funded by the Social Sciences and Humanities Research Council (SSHRC).

"If we can understand a broader crosssection of people around the world, we are more likely to have identified some underlying human motivations and factors," says Mike, the study's principal investigator.

The project will also examine the usefulness of fear tactics (which are very common in Australian campaigns) and the impact of environmental factors on safety compliance.

"We believe that no matter how effective a workplace safety campaign poster may be, workers won't heed the warning if their direct supervisor doesn't emphasize the importance of safety," says Debra.

The SSHRC award is allowing the couple to continue their work at two Australian universities – the ��Ѹ��Դ��߿�Ƭ of Wollongong and Edith Cowan ��Ѹ��Դ��߿�Ƭ. It's a great place to be, as Australia is at the forefront of the field, says Mike.

"I think Australians are very pragmatic and also willing to embrace new ideas and approaches," he explains. "I think Australians are giving social marketing a 'fair go' and have been pleased with what they have seen."

Working with Australian researchers will undoubtedly offer new perspectives on social marketing research, says Debra.

"Social norms campaigns are becoming popular here, and we will have the opportunity to assess the effectiveness of this approach compared with a more typical fear-type approach."

A former account representative of a Fortune 500 company, Debra is also working on a three-year, SSHRC-funded project assessing the usefulness of cause-related marketing for non-profit organizations.

While the two research projects are quite different, both are examining how programs can be structured more effectively to positively impact society, she says.

UNews - principal investigator

5 Questions with Dr. Olu Awosoga

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Groundbreaking study to focus on moral distress

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IRDF project investigates world of new media

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IRDF - Examining activism and social engagement

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Naylor, U of L researchers contribute to latest space find

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Home sweet home?

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Hayes earns CAFA honour

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U of L gets chance to CREATE

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Selling public service messages

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