U of L partners with Economic Development Lethbridge

trevor.kenney — Tue, 12 Feb 2013 23:11:05 +0000

- Success in Lethbridge campaign celebrates business success

- ��Ѹ��Դ��߿�Ƭ of Lethbridge partners with Economic Development Lethbridge (EDL) to promote research and community achievements

Economic Development Lethbridge (EDL) has launched a marketing initiative designed to raise community awareness of the quality and quantity of business success in the Lethbridge region.

The Success in Lethbridge initiative will build on the momentum of EDL's award-winning Mind Blowing Facts campaign, and will feature stories and facts that showcase business success in the community.

The ��Ѹ��Դ��߿�Ƭ of Lethbridge is a partner in the Success in Lethbridge Campaign.

Their website, and a sampling of U of L success stories, can be found here.

"Lethbridge has steady, sustained growth that contributes to a successful business environment," said City of Lethbridge Mayor Rajko Dodic.

"As we learn more about the success stories in our community, I believe we will see many reasons why it's an exciting time to be in Lethbridge."

According to Cheryl Dick, CEO of EDL, pro-actively raising awareness of the city's value and telling stories of success is intended to increase the collective understanding of Lethbridge, and enhance the probability of success for businesses, organizations and post-secondary institutions.

"It is the participation of our numerous partner organizations and associations that makes the stories we have to tell so robust and well-rounded," said Dick.

"For this Success in Lethbridge initiative, our partners have added tremendous value through their contributions of information and facts."

Along with Economic Development Lethbridge and the City of Lethbridge, the following organizations are launch partners for 'Success in Lethbridge'.

- Canadian Home Builders Association – Lethbridge Region
- Lethbridge Chamber of Commerce
- Lethbridge College
- Lethbridge Construction Association
- Downtown Business Revitalization Zone (BRZ)
- Chinook Country Tourist Association
- ��Ѹ��Դ��߿�Ƭ of Lethbridge

While the initiative employs both traditional and digital media on several platforms, the http://www.successinlethbridge.ca website is the key component.

With a fresh, interactive home-page design, it's a gathering point for stories, facts, videos and content that anyone in the community can access and share.

Learn more about Economic Development Lethbridge here

View the Success in Lethbridge website here

��Ѹ��Դ��߿�Ƭ supports EDL initiative

trevor.kenney — Wed, 15 Sep 2010 15:53:41 +0000

Economic Development Lethbridge (EDL) – with community partners including the ��Ѹ��Դ��߿�Ƭ of Lethbridge – has launched a marketing campaign designed to highlight the often little known but significant benefits that Lethbridge has to offer.

The campaign, which is intended to increase awareness as well as bust myths and misconceptions about Lethbridge, is built around 'mind blowing facts' which promote the excellent business, education and lifestyle opportunities in the city.

The U of L's first contribution focuses on the recent selection of Biological Sciences researcher, Dr. Olga Kovalchuk, as one of Canada's Top 40 under 40.

City of Lethbridge Mayor, Robert Tarleck, says, "Lethbridge truly has something special that can deliver real business and lifestyle results. An initiative like this is needed to promote the characteristics that demonstrate the value Lethbridge offers to our province and country."

The participation of partner organizations has contributed tremendous value to the implementation of this high-impact, high profile campaign.

"Our goal is to ensure that Lethbridge is recognized and respected as a vital player in the provincial and national marketplace," says EDL chief executive officer Cheryl Dick.

"Partnering with businesses and organizations in our community allows us to broaden the reach of this campaign and elevate the assets and strengths of Lethbridge throughout Alberta."

The campaign uses targeted media opportunities to reach both a business audience and a more general population and will remain in market until the end of 2010.

To suggest a mind-blowing fact about the U of L, send it to communications@uleth.ca

To suggest a mind-blowing fact about the community, fill out a submission form by visiting this link.

UNews - EDL

U of L partners with Economic Development Lethbridge

Related Topics

��Ѹ�����Դ���߿�Ƭ supports EDL initiative

Related Topics

��Ѹ��Դ��߿�Ƭ supports EDL initiative