UNews - Debra Basil

More than $1 million in SSHRC grants to support vital social sciences and humanities research projects

caroline.zentner — Mon, 16 Sep 2024 15:23:51 +0000

Several ��Ѹ��Դ��߿�Ƭ of Lethbridge researchers have received Insight and Insight Development grants worth more than $1 million through the Social Sciences and Humanities Research Council. Their projects will delve into varied topics including immigration, artist-run centres, charitable giving, Depression-era Canadian poetry, and medical assistance in dying (MAiD).

“Research in the social sciences and humanities plays an essential role in understanding and improving the human condition,” says Dr. Dena McMartin, vice-president of research at ULethbridge. “These grants enable our researchers to enrich cultural understanding, foster a deeper appreciation of human experiences and make an impact on the lives of everyday citizens.”

The following researchers have been awarded Insight Grants:

Dr. Debra Basil, a Dhillon School of Business professor of marketing, will look at the immigrant settlement experience in small to mid-sized cities in Western Canada and develop a community-based social marketing program to improve newcomer settlement experiences.

Dr. Devon Smither, associate dean in the Faculty of Fine Arts, plans to examine and document the history and impact of artist-run centres, which were created in the 1960s and 1970s as alternatives to commercial galleries.

Dr. Julia Brassolotto’s project focuses on the complexities of MAiD in Canada by examining the ethical issues surrounding MAiD through official government statements and lived experiences.

The following researchers have been awarded Insight Development Grants:

Dr. Hamid Akbary, a sociology professor, will examine potential biases in Canadian immigration policies and the public perception of refugees from Afghanistan and Ukraine.

Dr. David Hobbs, an English professor, looks to recover vital portions of Western Canadian literary culture from the Great Depression by examining the work of poet Dorothy Livesay.

Anthropology professor Dr. Jodie Asselin’s project centres on the transformation of culturally significant landscapes due to climate change and climate change mitigation measures. While such landscape change is occurring around the world, Asselin will focus on sites in rural Ireland to both record and acknowledge site loss and the implications for rural futures, providing a lesson applicable to communities across the global north.

Dr. Jessica Jacobson-Konefall, a Faculty of Fine Arts professor, plans to examine longstanding ancestral cultural forms as they appear in contemporary art in Winnipeg. The project brings attention to Anishinaabe, Eastern European and Caribbean diasporic arts.

Charities in Canada face increasing demand but many lack the resources to serve everyone. Dr. Rhiannon Mesler, a Dhillon School of Business professor at ULethbridge’s Calgary Campus, will look at consumer backlash to charities that accept donations from firms that generate their money by legal but morally questionable means, such as alcohol, tobacco, gambling or non-renewable energy, and how they might navigate the challenge.

The Research Support Fund supports a portion of the costs associated with managing the research funded by the Canadian Institutes of Health Research, Natural Sciences and Engineering Research Council and Social Sciences and Humanities Research Council, such as salaries for staff who provide administration support, training costs for workplace health and safety, maintenance of libraries and laboratories, and administrative costs associated with obtaining patents for inventions.

July 1 marks the start for six new U of L Board of Governors Research Chairs

caroline.zentner — Mon, 29 Jun 2020 16:23:14 +0000

Six diverse scholars will begin their appointments as Board of Governors Research Chairs, highlighting their exceptional work and impacts on their chosen fields of study.

“I am very pleased these individuals are being recognized as the outstanding scholars that they are,” says Dr. Robert Wood, interim vice-president (research). “They reflect the exceptional quality of research being done across the academic disciplines at the U of L and their important work enhances our reputation as one of Canada’s most influential research institutions.”

Dr. Debra Basil, a professor in the Dhillon School of Business, will begin a five-year term as a Tier I Research Chair in Marketing and Management. Her research examines social responsibility with marketing and management, with a focus on the nexus of non-profit and for-profit organizations. She has held several major external grants and her works have been presented in numerous national and international journals and conferences. She is currently completing a book titled Social Marketing in Action: Cases from Around the World.

Also appointed at the Tier I level is Dr. Chris Hopkinson, a professor in the Department of Geography & Environment. He will be the Research Chair in Terrestrial Ecosystem Remote Sensing. Hopkinson founded the ARTeMIS Lab for ecosystem change in 2013, when he joined the ��Ѹ��Դ��߿�Ƭ of Lethbridge after working as an Environmental Research Scientist with the Australian Government. With a background in engineering and geography, Hopkinson integrates hydro-meteorological, remote sensing, spatial and temporal data sources to better understand multi-dimensional natural resource and ecosystem process dynamics in cold region environments.

Mary Kavanagh begins a five-year term as a Tier I Research Chair in Fine Arts. Kavanagh is a visual artist and professor in the Department of Art, where she teaches drawing, interdisciplinary studio, spatial art practice and critical theory. For more than 20 years, her work has been presented in solo and group exhibitions in Canada and abroad, and she has consistently contributed to academic forums including publishing, lecturing, conference publications and adjudicating.

Beginning a four-year appointment as a Tier II Research Chair in Addiction is Dr. Darren Christensen, an associate professor in the Faculty of Health Sciences. He researches the etiology, prevention, and treatment of addiction. His research includes developing behavioural treatments for problem gambling, evaluations of the effectiveness of harm minimization measures, and an investigation of regular opioid antagonist dosing on gambling urge and brain function.

Dr. Richard Larouche, an assistant professor in the Faculty of Health Sciences’ Public Health Program, has been appointed a Tier II Research Chair in Children’s Physical Activity for a four-year term. He joined the Faculty in 2017 after a postdoctoral fellowship at the Children’s Hospital of Eastern Ontario Research Institute. His research program revolves around physical activity among children and youth, with special interest in different types of physical activity such as active transportation (e.g., walking and cycling to and from places) and outdoor play. Larouche published his first book in 2018 with Elsevier entitled, Children’s Active Transportation.

Also at the Tier II level, Dr. Jenny McCune has been appointed as Board of Governors Research Chair in Plant Conservation for four years. McCune, a faculty member in the Department of Biological Sciences, completed her undergraduate degree at the ��Ѹ��Դ��߿�Ƭ of Guelph and graduate degrees at the ��Ѹ��Դ��߿�Ƭ of Kent in the United Kingdom and the ��Ѹ��Դ��߿�Ƭ of British Columbia. Between degrees, she worked as a professional ecologist for an environmental NGO in California and as a biologist for the Maryland Department of Natural Resources. Prior to joining the U of L, she held a Liber Ero fellowship, which supported her work in the conservation of rare plants in Canada.

��Ѹ��Դ��߿�Ƭ recognizes faculty excellence

trevor.kenney — Thu, 11 Apr 2013 21:21:16 +0000

The ��Ѹ��Դ��߿�Ƭ of Lethbridge honoured faculty and postdoctoral fellows across campus who received academic research awards of distinction, secured research funding or published their research findings in the last year at Thursday's Celebrating Research Reception in Markin Hall.

The U of L also recognized those who had books published within the last calendar year.

Below is a list of the awards presented.

Research Awards: External

Alberta Science and Technology Leadership Foundation (ASTech) Award: Excellence in Science and Technology Public Awareness
Kristy Burke | Conference & Event Services

American Oil Chemists' Society Timothy L. Mounts Award
Roman Przybylski | Chemistry & Biochemistry

Campus Alberta Innovates Program (CAIP) Chairs
Chris Hopkinson | Geography, Terrestrial Ecosystems Remote Sensing
Greg Pyle | Biological Sciences, Aquatic Health

Canada Research Chairs
Louise Barrett | Psychology, Cognition, Evolution and Behaviour, Tier 1
Stacey Wetmore | Chemistry & Biochemistry, Computational Chemistry, Tier 2

Canadian Insolvency Foundation Lloyd Houlden Research Fellowship
Gordon Hunter | Management

Confederation of Alberta Faculty Association (CAFA) Distinguished Academic Award
Trudy Govier | Philosophy

Pat Clifford Award for Early Career Research in Education
Michelle Hogue | First Nations' Transition Program

Queen Elizabeth Diamond Jubilee Medal
Reginald Bibby | Sociology
Peter McCormick | Political Science
Richard Mrazek | Education

World Council for Curriculum & Instruction Distinguished Leadership Award
Peter Heffernan | Education

Research Awards: Internal

Ingrid Speaker Medal for Distinguished Research, Scholarship, or Performance
Joseph Rasmussen | Biological Sciences

��Ѹ��Դ��߿�Ƭ of Lethbridge Board of Governors Research Chair

Igor Kovalchuk | Biological Sciences
Olga Kovalchuk | Biological Sciences
David Naylor | Physics & Astronomy
Sergio Pellis | Neuroscience

��Ѹ��Դ��߿�Ƭ of Lethbridge ��Ѹ��Դ��߿�Ƭ Scholars
Janice Rahn | Education
Peter Visentin | Music
Judith Whitehead | Anthropology

Research Grants: External

Alberta Advisory Committee for Educational Studies Grant
Noella Piquette | Education
Jennifer Thannhauser | Education

Alberta Agriculture and Rural Development
Wei Xu | Geography

Alberta Centre for Child, Family and Community Research Grant
(2) Claudia Malacrida | Sociology

Alberta Foundation for the Arts
Mary Kavanagh | Art
Taras Polataiko | Art
Janice Rahn/Michael Campbell | Education/Art Co-Principal Investigators

Alberta Gaming Research Institute Grant
Yale Belanger | Native American Studies
Cheryl Currie | Public Health
Gabriela Novotna | Addictions Counselling
Claudia Steinke | Nursing

Alberta Inflammatory Bowel Disease Grant
Sameer Despande | Management

Alberta Innovates Health Solutions Grant
Gerlinde Metz | Neuroscience, Co-Director

Alberta Innovates Health Solutions Sustainability Funds
Roy Golsteyn | Biological Sciences
Aaron Gruber | Neuroscience
David Naylor | Physics & Astronomy
Paul Vasey | Psychology
Ute Wieden-Kothe | Chemistry & Biochemistry

Alberta Rural Development Network (ARDN) Grant
Shawn Bubel | Geography
Glenda Bonifacio | Women & Gender Studies
Jon Doan | Kinesiology & Physical Education
Leanne Elias | New Media
Carmen Mombourquette | Education
Monique Sedgwick | Nursing
David Slomp | Education
(2) Carol Williams | Women & Gender Studies

Alzheimer Society of Canada Grant
Shannon Spenceley | Nursing

American Cancer Society Grant
Raphael Lencucha | Public Health

ATB Financial
Gordon Hunter/Dan Kazakoff | Management

Canada Council for the Arts Grant
Mary Kavanagh | Art
Maria Ng | English

Canadian Breast Cancer Foundation Grant
Olga Kovalchuk | Biological Sciences
Olga Kovalchuk | Biological Sciences, Co-applicant

Canada Centre for Remote Sensing
Nadia Rochdi/Karl Staenz | Alberta Terrestrial Imaging Centre/Geography

Canada Foundation for Innovation Leaders Opportunity Fund Grant
Aaron Gruber | Neuroscience
Paul Hazendonk | Chemistry & Biochemistry
Andrew Iwaniuk | Neuroscience
Hans-Joachim Wieden | Chemistry & Biochemistry

CIHR Emerging Team Grant
Gabriela Novotna | Health Sciences

CIHR Café Scientifique Grant
Penny D'Agnone | Office of Research & Innovation Services

CIHR Operating Grant
Sameer Deshpande | Management, Co-applicant
Judith Kulig | Nursing

CIHR Research Planning Grant
Sameer Desphande | Management, Co-applicant

Canadian Space Agency Contract
Karl Staenz | Geography
(2) David Naylor | Physics & Astronomy

Canadian Wildlife Federation
Richard Mrazek | Education

Department of Defense Contract
Albert Cross | Neuroscience

European Union FP7 Grant
David Naylor | Physics & Astronomy, Co-applicant

Grand Challenges in Global Health Grant
Gerlinde Metz | Neuroscience, Co-applicant

Health Canada Grant
Judith Kulig | Health Sciences, Co-applicant

Heritage Canada Grant for Aid to Scholarly Publication
Peter Heffernan | Education

Institute for Catastrophic Loss Reduction Grant
Judith Kulig | Health Sciences

Max Bell Foundation Award
Noella Piquette | Education, Co-applicant

Monieson Centre, Queen's Business School
Gordon Hunter | Management

National Science Foundation
Jennifer Mather | Psychology, Collaborating Consultant

NSERC Collaborative Research & Training Experience (CREATE) Grant
Robert Sutherland | Neuroscience

NSERC Discovery Grant
Louise Barrett | Psychology
Sarah Boon | Geography
Howard Cheng | Mathematics & Computer Science
Saurya Das | Physics & Astronomy
Jon Doan | Kinesiology & Physical Education
Cam Goater | Biological Sciences
Bruce McNaughton | Neuroscience
Jackie Rice | Mathematics & Computer Science
Elizabeth Schultz | Biological Sciences
Robert Sutherland | Neuroscience
Soroosh Yazdani | Mathematics & Computer Science

NSERC Research Tools and Instruments Grant
Amir Akbary | Mathematics & Computer Science
Paul Hazendonk | Chemistry & Biochemistry

Pacific Institute for the Mathematical Sciences
Shahadat Hossain | Mathematics & Computer Science

SSHRC Aid to Scholarly Journals Grant
Peter Heffernan | Education
Edward Jurkowski | Music

SSHRC Insight Development Grant
Abdie Kazemipur | Sociology, Co-applicant

SSHRC Insight Grant
Harold Jansen | Political Science
Heidi MacDonald | History
Noella Piquette | Education, Co-applicant
Paul Vasey | Psychology

SSHRC Partnership Grant
Yale Belanger | Native American Studies, Co-applicant
Henning Bjornlund | Economics, Co-applicant
Glenda Bonifacio | Women & Gender Studies, Co-applicant
Abdie Kazemipur | Sociology, Co-applicant
Richard Mueller | Economics, Co-applicant
Ivan Townshend | Geography, Co-applicant
Wei Xu | Geography, Co-applicant

SSHRC Public Outreach Grant
Debra Basil | Management

TECTERRA
Wei Xu/Karl Staenz | Geography

Research Grants: Internal

Emmy Droog Research Awards in Health Sciences Grant
Cheryl Currie | Public Health
Ruth Grant Kalischuk | Nursing

Interdisciplinary Research Development Fund Grant
Leanne Elias | New Media
Team: John Usher (Management), Janice Rahn (Education), Michael Campbell (Art) and Cheryl Meheden (Management)
Roy Golsteyn | Biological Sciences
Team: Olga Kovalchuk (Biological Sciences) and David Naylor (Physics & Astronomy)
Josephine Mills | Art
Team: Louise Barrett (Psychology), Lisa Doolittle (Theatre & Drama), Emily Luce (New Media), Bruce MacKay (Liberal Education Program) and Tiffany Muller Myrdahl (Women & Gender Studies)
Nicole Rosen | Modern Languages
Team: Inge Genee (Modern Languages), Robbin Gibb (Neuroscience), Claudia Gonzalez (Kinesiology & Physical Education), Fangfang Li (Psychology) and Noella Piquette (Education)
Carol Williams | Women & Gender Studies
Team: Glenda Bonifacio (Women & Gender Studies), Bonnie Lee (Health Sciences), Linda ManyGuns (Native American Studies) and Patrick Wilson (Anthropology)

Parkland Institute Faculty Research Grant
Claudia Malacrida | Sociology

��Ѹ��Դ��߿�Ƭ of Lethbridge Community of Research Excellence Development Opportunities (CREDO) Grant
Jerimy Cunningham | Anthropology
Claudia Malacrida | Sociology
Janay Nugent | History
Amy Shaw | History

��Ѹ��Դ��߿�Ƭ of Lethbridge Internal
Artistic/Creative Grant
Michael Campbell | Art
Dagmar Dahl | Art
Mary Kavanagh | Art

��Ѹ��Դ��߿�Ƭ of Lethbridge Internal SSHRC Grant
Michelle Hogue | First Nations' Transition Program
Janay Nugent | History
Kent Peacock | Philosophy
Amy Shaw | History

��Ѹ��Դ��߿�Ƭ of Lethbridge Research Dissemination Grant
Glenda Bonifacio | Women & Gender Studies
Inge Genee | Modern Languages
Catherine Kingfisher | Anthropology
Janice Newberry | Anthropology
Hillary Rodrigues/John Harding | Religious Studies
Arlan Schultz | Music
Amy Shaw | History

��Ѹ��Դ��߿�Ƭ of Lethbridge Research Fund Grant
Vishaal Baulkaran/Ebenezer Asem | Finance
Sarah Boon | Geography
Shawn Bubel | Geography
Michael Campbell | Art
Arundhati Dasgupta | Physics & Astronomy
Larry Flanagan | Biological Sciences
Claudia Gonzales/Fangfang Li | Kinesiology & Physical Education/Psychology
Ute Wieden-Kothe | Chemistry & Biochemistry
Jason Laurendeau | Sociology
Raphael Lencucha | Public Health
Hua Li | Mathematics & Computer Science
Heidi MacDonald | History
Kimberly Mair | Sociology
Steve Patitsas/Saurya Das | Physics & Astronomy
Adriana Predoi-Cross | Physics & Astronomy
Drew Rendall | Psychology
Shelley Scott | Theatre & Drama
David Siminovitch/Tony Montina | Physics & Astronomy
D. Andrew Stewart | Music
Mark Walton | Physics & Astronomy
John Zhang | Mathematics & Computer Science

Post-Doctoral Fellow Awards Alberta Innovates Health Solutions Postgraduate Fellowship
Ben Clark | Neuroscience
Corinne Montes-Rodriquez | Neuroscience
Jake Ormond | Neuroscience
Ivan Skelin | Neuroscience
Aaron Wilber | Neuroscience

Canadian Space Agency Space Science Enhancement Award Postdoctoral Fellowship
Matthijs Van Der Wiel | Physics & Astronomy

CIHR Fellowship
Hendrik Steenland | Neuroscience

Japan Society for the Promotion of Science Postdoctoral Fellowship (Short-Term) for North American and European Researchers
Noelle Gunst | Psychology

Japan Society for the Promotion of Science Postdoctoral Research Support Allowance (Short-Term) for North American and European Researchers
Noelle Gunst | Psychology

Book Awards 2013 recipients

M. Gordon Hunter & Dan Kazakoff (authors): Small Business: Journey to Success

Shawn Bubel, James McMurchy & Duncan Lloyd (authors): Record In Stone: Familiar Projectile Points From Alberta

Jean-Baptiste Leca, Michael A. Huffman & Paul Vasey (editors): The Monkeys of Smokey Mountain

Sarah Glassford & Amy Shaw (editors): A Sisterhood of Suffering and Service: Women and Girls of Canada and Newfoundland during the First World War

Geoffrey Hale (author): So Near Yet So Far: The Public and Hidden Worlds of Canada-U.S. Relations

Aaron Taylor (editor): Theorizing Film Acting

Marc R. Roussel (author): A Life Scientist's Guide to Physical Chemistry

Glena Tibe Bonifacio (editor): Feminism and Migration: Cross-cultural Engagements

Robert J. Williams, Robert T. Wood & Jonathan Parke (editors): The Routledge International Handbook of Internet Gambling

Arundhati Dasgupta (editor): Recent Research in Quantum Gravity

John S. Harding (editor): Studying Buddhism in Practice

Yale D. Belanger (editor): First Nations Gaming in Canada

Yongjian Bao & Wenlong Yuan (authors): The Contrarian Way of Crisis Management

Keith Roscoe & Rick Mrazek (authors): Developing Scientific Literacy: Ideas and Strategies for Planning, Assessment, and Instruction

Blythe Shepard & Lorna Martin (authors): Supervision of Counselling and Psychotherapy: A Handbook for Canadian Certified Supervisors and Applicants

Margaret A. Winzer & Kas Mazurek (editors): International Practices in Special Education: Debates and Challenges

Judith C. Kulig & Allison M. Williams (editors): Health in Rural Canada

Olga Kovalchuk & Igor Kovalchuk (authors) Epigenetics in Health and Disease

Campus Kudos - January 2011

trevor.kenney — Thu, 20 Jan 2011 23:03:06 +0000

Dr. Helen Kelley (Management) collaborated in publishing, The Clinical Impact of eHealth on the Self-Management of Diabetes: A Double Adoption Perspective, in the Journal of the Association for Information Systems.

Dr. Gordon Hunter (Management) had two articles published recently. His study, The Duality of IT Roles: A Case Study, was published in the International Journal of Strategic Information Technology and Applications. The Chief Information Officer: A Review of the Role, was also published in the Journal of Information, Information Technology and Organizations.

Laurel Corbiere, previously the director of the International Centre for Students, assumed the role of senior advisor to the president, effective Jan. 17, 2011. Corbiere will play a central role in the oversight and stewardship of the ��Ѹ��Դ��߿�Ƭ's Strategic Plan.

Salvador Barragan (Management) collaborated on the article, The Impact of Strategic Human Resource Management on Productivity and Turnover in the Maquiladora Industry: A Conceptual Framework that was published in Advances in Management.

Dr. Robert Wood (Sociology) was appointed as dean of the School of Graduate Studies after having recently served the role as interim dean and has been a faculty member since 2000. He began a renewable term from Jan. 1, 2011 to June 30, 2016.

Jodie Black has been named the university secretariat, effective Jan. 17, 2011. Black was most recently the student retention co-ordinator in the Recruitment and Student Life office. She will be responsible for providing governance direction, advice and support to the Board of Governors, General Faculties Council (GFC) and Senate of the ��Ѹ��Դ��߿�Ƭ of Lethbridge.

Dr. Luis Escobar (Management) was recently published in the Journal of Business Ethics. He co-authored the article, Multinational Oil Companies and the Adoption of Sustainable Development: A resource-based and institutional theory interpretation of adoption heterogeneity.

Dr. Chris Hosgood (History) was reappointed dean of the Faculty of Health Sciences, effective July 1, 2011. Hosgood begins his second term as dean and has been a faculty member since 1988.

Dr. Rossitsa Yalamova (Management) co-authored, Explaining What Leads Up to Stock Market Crashes: A Phase Transition Model and Scalability Dynamics, which appeared in the Journal of Behavioral Finance.

Dr. Debra Basil (Management) was published in three recent publications. She collaborated with three others to produce, The impact of pre-existing attitude, conflict management style, and service outcome on customer satisfaction: an empirical investigation, which was published in the Journal of Retailing and Consumer Services. She then worked with Dr. Mary Runté (Management) on, Personal and Corporate Volunteerism: Employee Motivations, which was published in the International Journal of Business Environment, as well as, Corporate Support for Employee Volunteerism Within Canada: a cross-cultural perspective, which was published in the Journal of Nonprofit and Public Sector Marketing.

Dr. Bernie Williams (Management) was recently published in the International Academy of Business and Economics. His co-authored article was titled, Anticipatory Socialization and the Influence of Media on Perceptions of International Job Assignments. He also authored, Incident Command as a Participative-Management Practice: Dispelling the Myth of Authoritarian Command, which has been accepted for publication in the International Fire Service Journal of Leadership and Management.

Bringing social responsibility to business interests

trevor.kenney — Thu, 22 Jul 2010 17:22:17 +0000

Dr. Debra Basil, associate professor of marketing at the ��Ѹ��Դ��߿�Ƭ of Lethbridge, is comfortably settling into her newest role: director of the Centre for Socially Responsible Marketing (CSRM).

It's an area of study that is close to her heart and one she has used to engage students in lively discussions. Her classes can elicit strong reactions from students as they debate morals and ethics.

Dr. Debra Basil is showing students that ethics can play a major role in marketing.

"Recently, I feel that students are becoming more aware. Sometimes they strongly oppose each other's views," she says. "Some students feel that businesses should put profit ahead of ethical issues. Some believe that if it's legal, it's also ethical. We encourage them to consider the long-term implications of their actions because what is good in the short term can be fairly damaging in the long term."

In her consumer behaviour course, students look at how consumers perceive marketing efforts, and try to determine if a company is attempting to mislead consumers. Students are much less supportive of deceptive business practices when they realize they may have been duped themselves.

"We're here to help students think critically about these issues and to examine their own approach. In the long run, we hope they will internalize an ethical approach to business," Basil adds.

As part of her CSRM responsibilities, Basil is currently planning the fourth bi-annual Social Marketing Advances in Research Theory (SMART) conference. It will be held in Dublin, Ireland in April, 2011, in conjunction with the World Social Marketing Conference. This is the world's leading academic social marketing event.

Basil has also been busy as principal investigator in the second year of a Social Sciences and Humanities Research Council (SSHRC) grant, with professors Dr. Sameer Deshpande and Dr. Mary Runté, to study "Cause-related marketing: assessing motivations, experiences and impact for non-profit organizations."

Cause-related marketing represents a partnership between a company and a non-profit organization. The company markets the alliance to gain positive publicity. The non-profit benefits from the company's financial donation and from increased name recognition due to the company's publicity efforts.

Basil, Deshpande and Runté are examining the total impact of these alliances on non-profit organizations – both the good and the bad.

Currently, Basil is working in conjunction with Dr. Gary Noble, ��Ѹ��Դ��߿�Ƭ of Wollongong in Australia, on a research project examining the effectiveness of reusable bags in supermarkets. Data has been gathered from supermarkets in Canada, U.S., U.K. and Australia, as well as from consumers in Canada and the U.S. Various municipalities across these countries are introducing legislation aimed at regulating the use of plastic shopping bags.

Basil is hopeful the findings will result in greater consumer buy-in to the concept of reusable bags.

"Through this research we hope to reduce plastic bag use by identifying more effective customer appeal strategies. This should allow supermarkets to satisfy customer expectations while reducing their impact on the environment."

As for how this type of work connects with what students are doing in the program, Basil says, "The vocabulary surrounding social responsibility is becoming more common in business. We have a responsibility to teach this vocabulary so that students can use it effectively when they get into the business world."

To learn more about the Faculty of Management at the ��Ѹ��Դ��߿�Ƭ of Lethbridge, follow this link.

U of L Long Service Awards

trevor.kenney — Fri, 07 May 2010 22:02:22 +0000

The ��Ѹ��Դ��߿�Ƭ is holding its annual Long Service Awards and Retirement Recognition Ceremony on Wednesday, May 5, at 1 p.m. in the Students' Union ballrooms. A total of 116 employees who have completed 10, 15, 20, 25, 30 and 35 years of service will be honoured, along with 20 retiring employees.

Following is a list of honoured employees.

Retirees

Hart Cantelon, Adrian Cooke, Hank DeRidder, Linda Gray, Rose Helmer, Bill Hennessy, Randy Joseph, Dave Kunimoto, Toni Nelson, Rita Nieuwenhuis, Fran Olivier, Joanne Overn, Frank Perrotta, Ralph Pollock, Kent Rolfson, Gloria Samuels, Jonathan Seldin, Dennis Thompson, Frank VandenHeuvel and Hafizah Yahya

Long Service Recipients

35 Years | Reg Bibby, Merle Christie, Richard Epp, Christina Lastuka, Leroy Little Bear and Ian Wells

30 Years | Lynn Arnold, Leslie Lavers and Timothy Pope

25 Years | Donna Court, Marion Eastman, Rita Law, Jennifer Mather, Ralph Pollock, Leslie Robison-Greene, Pamela Loewen and Charlene Sawatsky

20 Years | Scott Allen, Pat Anderson, Steve Calvert, Garth Copeland, Leslie Dawn, Karen Dow-Cazal, Barbara Dudley, Linda Embury, Kim Fowler, Rumi Graham, Ruth Grant Kalischuk, Linda Gray, Anthony Hall, Wendy Herbers, Pat Hodd, Shelly Hutchinson, Leona Jacobs, Tom Johnston, Cindy Kabelka, Stella Kedoin, Hadi Kharaghani, Al Kizuk, Vern Leckie, Patti Leeb, James McDowell, Ken McInnes, Mike McKenna, Glen Montgomery, Jane O'Dea, Fran Olivier, Joanne Overn, Debbie Payne, Margaret Rodermond, Catherine Ross, David Siminovitch, Jackie Slezina, Dan Sudo, Darlene Sutherland, Julie Tran, Nancy Walker, Wendy Westergreen and Pamela Winsor

15 Years | Nola Aitken, Heather Anderson, Katherine Chiste, Fred Del Cid, Susanne Garner, Linda Gilbert, Al Hill, Rebecca Johnson, Lyn Jose, Catherine Kanashiro, Terry Kirkvold, Marc Roussel,and Lorne Williams

10 Years | Amir Akbary-Majdabadno, Debra Basil, Michael Basil, Jasminn Berteotti, Brian Black, Jodie Black, Bill Cade, Jane Cahoon, Steve Craig, Brian Dobing, Anne Dymond, Richard Feenstra, James Graham, Arlene Grimes, Thelma Gunn, Erika Hasebe-Ludt, David Hay, Lynn Hopkins, Gordon Hunter, Tanya Jacobson-Gundlock, Mary Kavanagh, Dan Kazakoff, Abdie Kazemipur, Stefan Kienzle, Danny Le Roy, Becky Lore, Heidi MacDonald, Kevin Matis, Muriel Mellow, Richard Mueller, Brenda Nixon, Sam Ogita, Gail Postman, Drew Rendall, Kelly Roberts, Gongbing Shan, Kim Skura, Heather Stevens, Trent Takeyasu, Gwen Umeris, Paul Vasey, Cindy Venhuis, Mike Whipple, Ilsa Wong and Wei Xu

Celebrate Long Service Awards

trevor.kenney — Wed, 05 May 2010 17:01:14 +0000

Following is a list of honoured employees.

Retirees

Long Service Recipients

35 Years | Reg Bibby, Merle Christie, Richard Epp, Christina Lastuka, Leroy Little Bear and Ian Wells

30 Years | Lynn Arnold, Leslie Lavers and Timothy Pope

25 Years | Donna Court, Marion Eastman, Rita Law, Jennifer Mather, Ralph Pollock, Leslie Robison-Greene, Pamela Loewen and Charlene Sawatsky

Selling public service messages

trevor.kenney — Mon, 20 Oct 2008 21:06:49 +0000

Like any type of marketing, social marketing (including work safety appeals and cause-related marketing) takes savvy and an intimate knowledge of one's audience.

Drs. Debra and Mike Basil, a husband-and-wife duo in the Faculty of Management at the U of L, are trying to understand what makes workplace safety appeals (like posters and TV ads) effective. They're currently analysing Canadian, American and Australian ads through a project funded by the Social Sciences and Humanities Research Council (SSHRC).

"If we can understand a broader crosssection of people around the world, we are more likely to have identified some underlying human motivations and factors," says Mike, the study's principal investigator.

The project will also examine the usefulness of fear tactics (which are very common in Australian campaigns) and the impact of environmental factors on safety compliance.

"We believe that no matter how effective a workplace safety campaign poster may be, workers won't heed the warning if their direct supervisor doesn't emphasize the importance of safety," says Debra.

The SSHRC award is allowing the couple to continue their work at two Australian universities – the ��Ѹ��Դ��߿�Ƭ of Wollongong and Edith Cowan ��Ѹ��Դ��߿�Ƭ. It's a great place to be, as Australia is at the forefront of the field, says Mike.

"I think Australians are very pragmatic and also willing to embrace new ideas and approaches," he explains. "I think Australians are giving social marketing a 'fair go' and have been pleased with what they have seen."

Working with Australian researchers will undoubtedly offer new perspectives on social marketing research, says Debra.

"Social norms campaigns are becoming popular here, and we will have the opportunity to assess the effectiveness of this approach compared with a more typical fear-type approach."

A former account representative of a Fortune 500 company, Debra is also working on a three-year, SSHRC-funded project assessing the usefulness of cause-related marketing for non-profit organizations.

While the two research projects are quite different, both are examining how programs can be structured more effectively to positively impact society, she says.

UNews - Debra Basil

More than $1 million in SSHRC grants to support vital social sciences and humanities research projects

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Selling public service messages

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