U of L recognized with international communications and marketing awards

trevor.kenney — Mon, 24 Feb 2020 21:57:11 +0000

The Advancement and Enrolment Services teams at the ��Ѹ��Դ��߿�Ƭ of Lethbridge received some impressive recognition as part of the 2020 Best of CASE VIII Awards competition. In total, the teams took home four Best of CASE awards, a Rising Star Award and an Opportunity and Inclusion Scholarship.

Advacement and Enrolment Services team members, including (back row from left) Stephenie Karsten, Lyndsay Montina, Elizabeth Lepper, Kari Sackney and Natasha Buis-Deering (front row from left) Leslie Ohene-Adjei (Airau Marketing), Cianna Lyon, Melissa Wiebe, Alesha Farfus-Shukaliak and Karissa Hartley. Missing from the photo are Tanya Jacobson-Gundlock, Kali McKay and Taryn Tamayose.

The Best of CASE Awards recognize excellence in advancement services, alumni relations, annual giving, philanthropy and marketing and communications at the District VIII Annual Conference. This year, the U of L was recognized for the following awards:

Gold award for the uLethbridge SHINE Video Series in the Marketing & Branding Video category

Through compelling stories of students, researchers and community members, the SHINE Video Series illustrates the significance the ��Ѹ��Դ��߿�Ƭ of Lethbridge has in southern Alberta and the magnitude of what can be accomplished when individuals work together. Produced by U of L's Strategic Communications and Airau Marketing, the SHINE Video Series consists of four videos: Education Changes the World; Lighting the Way: Alzheimers Research at the ��Ѹ��Դ��߿�Ƭ of Lethbridge; Shining New Light on Potato Research; and Chess for Life.

Gold award for Buy a Student Breakfast in the Alumni/Constituent Relations category

To help ease the stressful nature of final exam season, the Alumni Relations and Annual Giving offices launched the Buy A Student Breakfast Campaign. For $10, ��Ѹ��Դ��߿�Ƭ community members could purchase two breakfasts, which students could collect during the final exam period. The excitement for this project was so widespread that the scope of impact was magnified beyond the original goals.

Silver award for the Alumni Welcome Booklet in the Alumni Publications category

At each convocation ceremony in Spring and Fall 2019, new alumni received a copy of the Alumni Welcome Booklet. The booklet included a welcome to the alumni community, a list of alumni benefits, fun ��Ѹ��Դ��߿�Ƭ facts, ways to stay connected and more, all while maintaining a celebratory and welcoming voice. Keeping an informal tone, the booklet aimed to build pride in the institution while ensuring a memorable point of contact with each new member of the alumni family. A digital version of the booklet can be accessed here.

Bronze award for the 2019-20 ��Ѹ��Դ��߿�Ƭ of Lethbridge Viewbook in the Viewbooks and Prospective Student Publications category

The 2019-20 edition of the viewbook combines artful storytelling, photography and design to bring to life a narrative that reaches prospective students and advances the ��Ѹ��Դ��߿�Ƭ’s recruitment efforts. By highlighting program information in a way that captures the essence of the student experience at uLethbridge, the viewbook stands out to future students and their families. In Fall 2019, undergraduate student enrolment grew to a record 8,326 students, an increase of 2.1 per cent. A total of 4,613 inquiries can be tied directly to the viewbook as the first point of contact. This is the third consecutive year that the viewbook has been recognized. A digital version of the viewbook can be accessed here.

Rising Star Award

Lyndsay Montina

Lyndsay Montina (BMgt ’09), Manager of Alumni Relations, was recognized at the conference with a Rising Star Award. These awards honour individuals with three to five years of experience in the Advancement profession who are making significant impacts as leaders in their field. This year, Lyndsay was among four outstanding individuals who were recognized.

Opportunity and Inclusion Scholarship

Karissa Hartley

Karissa Hartley (BA ’18), alumni engagement coordinator, received an Opportunity and Inclusion Scholarship. The purpose of this scholarship is to encourage professionals in underrepresented populations or those with less than four years of experience in the field of advancement to attend the conference. Karissa was one of 14 individuals to receive a 2020 scholarship.

Since 2010, CASE has recognized the ��Ѹ��Դ��߿�Ƭ of Lethbridge with 13 Best of CASE awards. The Best of CASE VIII Awards included submissions of marketing and communications materials from colleges and universities of all sizes in Alberta, British Columbia, Manitoba, Northwest Territories, Nunavut, Saskatchewan and Yukon, as well as the states of Alaska, Idaho, Montana, Oregon and Washington.

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U of L recognized with international communications and marketing awards

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