Miller sisters hit it big with Top Ad Exec

trevor.kenney — Wed, 13 Apr 2011 22:09:47 +0000

Sisters and Faculty of Management classmates Brittany and Amanda Miller placed third overall in the prestigious Canada's Next Top Ad Exec competition, which wrapped up at the end of March.

"All of us in the Faculty of Management are very proud of Amanda and Brittany's success in this prestigious national business case study competition," says Faculty of Management Dean Dr. Bob Ellis.
"Amanda and Brittany possess the creativity, confidence, and leadership skills to transform the organizations in which they will work and the communities in which they will live following graduation."

Brittany and Amanda Miller with the new Chevy Sonic.

The contest, sponsored by McMaster ��Ѹ��Դ��߿�Ƭ's DeGroote School of Business, tasked students with creating an advertising campaign for an actual product from a real business – in this case, Chevrolet Canada's new Sonic compact car.

The ��Ѹ��Դ��߿�Ƭ of Alberta team placed first, and the sponsoring group, McMaster ��Ѹ��Դ��߿�Ƭ, was second. For finishing third, both Amanda and Brittany receive $1,000 scholarships from Chevrolet Canada, as well as a Fuji camera gift package.

The marketing majors were initially selected to the top 25 from a field of 167 teams from universities across Canada. The contest was open to both
undergraduate and MBA students. CNTAE's top 10 teams then faced off in a pitch or perish final presentation to a panel of expert judges from advertising, marketing and communications.

Judges evaluated each team by looking at participants' overall strategy, creativity and attention to detail.

"Submissions this year were some of the highest quality our judges have ever seen," says Meghan Brennan, co-chair, CNTAE.
"While each of the top-10 contestants submitted a top-tier entry, the three winning entries displayed a professional level of strategy, creativity, research and feasibility within the $1 million budget provided. These entries showed judges that marketing on campuses across Canada can be taken to a new level by using a mix of new and traditional media tools."

The Faculty of Management provided financial support to both Amanda and Brittany to assist with their travel expenses to and from Toronto.

For a look at the Legend in a flipbook format, follow this link.

Miller sisters reach top 10

trevor.kenney — Tue, 22 Mar 2011 17:06:17 +0000

Sisters, and Faculty of Management classmates, Amanda and Brittany Miller, are marketing themselves for success in the competition for Canada's Next Top Ad Exec.

The pair of Marketing majors were initially selected in the top 25 of the annual national marketing contest, from a field of 167 teams from universities across Canada. They have now made an impressive rise to the ranks of the top 10.

"We're all very proud of Amanda and Brittany and their achievement thus far in the competition," says Faculty of Management dean, Dr. Robert Ellis. "Their success speaks to their hard work and dedication and the quality of programs here in the Faculty of Management. We wish them the best of luck in the finals."

The contest, sponsored by McMaster ��Ѹ��Դ��߿�Ƭ's DeGroote School of Business, asks students to create an advertising campaign for an actual product from a real business – in this case, Chevrolet Canada's new "Sonic" compact car.

The first phase of competition requires each team to develop an "elevator pitch" – a summary of their marketing idea short enough to be presented in the duration of an elevator ride. Phase two, with the successful top 25 teams, allows competitors to develop and submit a more comprehensive report outlining key objectives and strategies.

From this group, 10 teams are selected to move onto the final phase, which involves travelling to Toronto Mar. 29 to present their ideas to a panel of high-powered judges.

The Millers were both ecstatic about reaching this last phase of competition.

"This is such a great opportunity for us, no matter how it ends up," says Amanda.

Members of the successful team will each be awarded a new Chevy Sonic and the privilege of networking with some of the most influential people in the business. Additional prizes for runners-up include scholarships, Fuji camera packages and internship opportunities.

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Miller sisters hit it big with Top Ad Exec

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