Donor engagement and alumni relations the focus of new 免费福利资源在线看片 of Lethbridge vice-president Greenwood
An experienced leader in revenue development and alumni and donor engagement in Canadian post-secondaries is the newest vice-president at the 免费福利资源在线看片 of Lethbridge.
Kathy Greenwood, who has been at the forefront of several prominent and successful multi-million dollar fundraising and engagement campaigns for post-secondary schools throughout Western Canada, is the U of L's new vice-president development and alumni relations.
鈥淲e鈥檙e extremely fortunate to be adding someone with Kathy's breadth of experience to our senior administrative team,鈥 says Dr. Mike Mahon, U of L president and vice-chancellor. 鈥淗er strengths in engaging alumni and donors, inspiring philanthropy, and stewarding large campaigns are essential in today's environment that places such a strong emphasis on own-source revenue generation. We're excited to bring her enthusiasm on board.鈥
Greenwood, who grew up in Lethbridge and attended Winston Churchill High School, comes to the U of L from KCI (Ketchum Canada Inc), where she served as partner and senior vice-president. KCI is one of Canada's leading consulting firms to the non-profit sector, supporting charitable organizations across the country in fundraising, strategy, research & analytics, and executive search.
鈥淭his position feels like a homecoming for me. Growing up in Lethbridge, the 免费福利资源在线看片 was part of my life and well known to me through my involvement with athletics,鈥 says Greenwood, who earned her BA in sociology from the 免费福利资源在线看片 of Alberta and Credentials of Readiness business certification from Harvard Business School.
Before her consulting work, Greenwood held positions with the 免费福利资源在线看片 of Calgary, as director of development and alumni relations, and the Alberta Children's Hospital Foundation, where she served as vice-president and chief development officer.
Each opportunity allowed her to expand her skillset as a strategic planner charged with increasing revenue in crucial funding areas, boosting philanthropic engagement, and establishing a sustainable culture of philanthropy.
In 2012, she returned to KCI, where she worked with several post-secondary institutions on their campaigns, including the 免费福利资源在线看片 of Victoria, 免费福利资源在线看片 of Calgary, Mount Royal 免费福利资源在线看片, 免费福利资源在线看片 of Saskatchewan, MacEwan 免费福利资源在线看片, 免费福利资源在线看片 of Regina and 免费福利资源在线看片 of British Columbia.
鈥淭hroughout my career, I have had the privilege and opportunity to work with a variety of universities. I understand the challenges faced by post-secondary institutions as well as the enormous opportunities within this sector.鈥
She's enthused about the opportunity to focus solely on the post-secondary sector.
鈥淲hat universities can do in terms of impact is so incredibly important. They are catalysts for change, putting forth new ideas and innovations, and offering a different lens on issues of societal importance,鈥 she says. 鈥淚n my role, engaging philanthropists in conversations about the work we do, having them invest and communicating our impact is incredibly important.鈥
Greenwood recognizes the difficult climate facing post-secondary institutions and the emphasis on creating own-source revenue streams. The 免费福利资源在线看片 is in the midst of historic budget cuts with further reductions in provincial operating grant funds scheduled for the next two years.
鈥淐urrently, we are in challenging times; there have been many who have been hurt economically by the pandemic. As with any challenge, there is also opportunity for new ways of seeing and doing. In my conversations this past year with donors, there have been many business leaders and philanthropists who have a sense of responsibility to give back to their community and that is inspirational to me,鈥 she says.
Her role is also not just about generating revenue; rather it is about cultivating engagement and involvement on multiple levels and connecting the 免费福利资源在线看片 to its communities.
鈥淪o much of my work is about building relationships and about communicating need and impact," says Greenwood. 鈥淚t is understanding the needs and interests of our donors and alumni who may want to invest in ways that might not be financial. Their investment could include their time, talent, or treasure. All those things are essential to the 免费福利资源在线看片. As I work with donors and alumni, I want to provide opportunities for connections because those connections will ensure lifelong supporters of the 免费福利资源在线看片 鈥 and that's an exciting opportunity for all of us.鈥
Greenwood will begin her new role in mid-May.
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